Business Development
Explore how ALCN supports you in building a thriving coaching business
Becoming a successful coach requires more than just mastering coaching skills. While learning to be a great coach is essential, an equally important—and often overlooked—aspect of the journey is learning how to build a thriving coaching business. At ALCN, we’ve got you covered. From mastering the art of coaching to understanding the business strategies needed to attract clients and create impact, our programs are designed to support your growth every step of the way.
From Unknown to Expert: Build Your Thriving Coaching Business
Transform from an aspiring coach to a sought-after expert with From Unknown to Expert, a business development program included in the price of ALCN’s NLP Coach Certification Program. This 5-step program is designed to give you the clarity, confidence, and tools to grow your coaching business with purpose and impact. Whether you’re just starting out or ready to take your practice to the next level, this program provides the roadmap to attract dream clients, stand out in the marketplace, and deliver transformational results.
The 5 Steps to Expert Success:
Refine your message and align your offerings with the clients you are uniquely equipped to serve, creating a strong foundation for your business.
Learn proven strategies to market yourself authentically and effectively, cutting through the noise and reaching the clients who need you
Position yourself as the expert your audience is searching for by building communities where you can showcase your skills and knowledge
Master heart-centered, aligned sales conversations that feel natural and lead to confident “yeses” from the right clients
Design a signature process that builds trust, increases sales, and delivers the transformation your clients are seeking
What’s Included
This exclusive program provides strategic guidance and practical tools to help you grow your coaching business with confidence and clarity.
- One live monthly group call focused on a topic of the month: Deep dive into key business development themes with actionable insights and strategies tailored to your goals.
- One live monthly group coaching call: Receive focused guidance from Madeleine Wyke, ALCN’s Chief of Staff, to address your specific business challenges and goalsnd exploring alternative career pathways that aligns with your strengths and purpose
- Homework assignments: Thoughtfully designed tasks to help you implement your learning, build momentum, and achieve measurable progress.
Why It Matters
This program is a powerful extension of your training, equipping you with the tools and strategies to launch or elevate your coaching practice. With expert mentorship, actionable insights, and a proven framework, From Unknown to Expert ensures you’re prepared to thrive in the competitive coaching industry.
Your Investment
This program is included as part of ALCN’s coaching journey to certification, providing our students with the support, tools, and mentorship needed to thrive during and after their training.
Meet Your Mentor:
Astrid Madeleine Wyke | ALCN Chief of Staff I Leadership & Business Mentor
With over 30 years of experience as an entrepreneur and business strategist, Astrid Madeleine Wyke has helped hundreds of businesses scale their impact, streamline operations, and achieve extraordinary growth.
As Chief of Staff at ALCN, Madeleine brings her extensive expertise to the global coaching and leadership development community, supporting ALCN’s mission to train transformative coaches and leaders worldwide.
Madeleine’s journey is rooted in real-world results. She has successfully turned businesses around—from rescuing a healthcare practice buried in debt to doubling revenues for eLearning companies—and built her own ventures from the ground up, including selling a thriving consulting business for million-dollar profits.
Madeleine leads the Business Development Program: From Unknown to Expert, where she combines her strategic insight and practical experience to help coaches build their businesses with confidence. Her ability to scale businesses and deliver tangible results makes her an invaluable asset to the ALCN team. A natural leader, bold thinker, and unwavering advocate for authenticity, Madeleine will guide you to step into your expertise, grow your impact, and create a thriving business that aligns with your vision.
What’s Included
The NLP Somatic Coach program is the most comprehensive Level 1 coaching certification, offering unparalleled value.
Your investment includes:
- 40 hours of 1:1 practice coaching and mentoring
spread across 32 sessions with a PCC level Coach Trainer - Includes 10 hours of personalized feedback and supervision
from your PCC Level Coach Trainer to support your growth - 10 group mentoring sessions
with Helen Attridge, our Founder and Master Certified Coach with over 30 years of experience coaching more than 30,000 clients and students globally. - Over 20 hours of self paced learning materials and coaching resources
that include videos, coaching demos, inner alignment tools, exclusive NLP Somatic Coaching Training Workbook and Embodiment Journal. - Unlimited peer coaching
with a global cohort that allows you to experience different coaching styles - Lifelong access to the global ALCN community hub
of leaders, change makers and innovators for support, inspiration and networking. - 10K business blueprint and toolkit
that includes strategy and marketing materials to support you in launching a thriving coaching business and achieving your first $10,000 (optional add on)
This is an ICF Level 1 program that includes all the necessary education hours,
mentor coaching and performance evaluation required for you to earn an ICF ACC Credential.
At the end of the program you will:
- Have received the equivalent of 8 months of personal coaching and education that transforms you from the inside out.
- Graduate as a Certified NLP Somatic Coach ™ who is proficient in the Conscious Change MethodⓇ and equipped with skills to facilitate personal transformation in yourself and others.
- Meet all the training and mentoring hours required for application for the ICF ACC credentials.
- Gain the confidence to launch a coaching business and design a life that aligns to your values and purpose.
- Build lifelong relationships with like-minded individuals who have a shared passion for learning and growth.
YOUR INVESTMENT: USD 12,995*
What To Expect During The Program
Once you’ve decided to work with us, this is how the program works:
During the onboarding process you will:
- Select your preferred Coach Trainer based on coaching niche, timezone and language
- Discuss your learning goals, schedule and pace with your Coach Trainer
- You have up to 1 year to complete the program but most students complete within 6- 8 months
- Familiarize yourself with the learning and community platform
In each 1:1 coaching session you will:
- Practice coaching based on the lesson plan
- Receive supervision and discuss feedback
- Be coached by your Coach Trainer
Every month you will attend 2 live group mentoring calls:
- Coach mentoring with Helen Attridge, to deep dive into practical application of the Conscious Change Coaching Method®
- Business mentoring session with a member of the ALCN graduate community, focused on building a successful coaching business
In between your sessions with the Coach Trainer you will:
- Prepare for your lessons through the ALCN learning portal
- Integrate the skills through resources, embodiment journal and embodiment practices to deepen your learning experiences and support inner alignment
- Start peer coaching with other members of your cohort
Module breakdown
There are 4 core learning modules, including videos, recorded coaching demos, a comprehensive workbook and embodiment journal, all designed to support you in learning and integrating these skills into your business and life.
Module 01
Creating a Powerful Coaching Relationship
The Foundation of Coaching:
Getting to know your client, understanding where they currently are and where they want to be.
Module 02
Adding NLP to your coaching toolkit
The Mind-Body Connection:
Understanding emotional and social intelligence through NLP and mind-body connection.
Module 03
Mastering
the
craft
The Conscious Change Coaching Method in Action:
Creating an effortless flow in coaching sessions combining the ICF Core Competencies with NLP Somatic techniques, deep listening and intuition.
Module 04
Embodying
the
vision
Coming Into Alignment:
With who you need to BE to create the life you want and have the impact you want to have.