Our Vision
To elevate coaching as a force for human and planetary transformation. We envision a world where embodied leadership, authentic connection, and social equity are the new standard—where coaches guide others not just to perform, but to live, lead, and love with purpose.
Our Why
In an era of disruption, division, and deep transformation, we believe coaching holds the key to reconnection—within ourselves, between one another, and with the planet.
We exist to answer the call for more conscious, heart-centered leadership. As systems shift and the pace of change accelerates, we equip individuals with the presence, tools, and courage to lead through complexity—not by force, but through wisdom, empathy, and aligned action.
Our Mission
We train and certify exceptional coaches who lead from the inside out. Through our globally-recognized coaching programs, mentorship, and community, we develop embodied leaders who ignite meaningful change in their communities, industries, and the world, coaching is more than a career—it’s a pathway to global influence, meaningful impact, and a life designed with purpose.
Our values
Cultural Diversity & Belonging
We celebrate diversity in all forms—cultural, personal, and spiritual.
ALCN classrooms over the years have been microcosms of our world, with people from all walks of life, varying in nationalities, age, religion, background, profession, with diverse values, beliefs and dreams. Part of what makes ALCN so unique is our truly global community. It is the different experiences and perspectives that each person brings that makes our community and our trainings so unique and special.
Freedom & Lifestyle by Design
Coaching is more than a career—it’s a pathway to financial freedom, flexibility, and impact.
ALCN empowers professionals to break free from outdated career structures and create a business that aligns with their values, vision, and ideal lifestyle. We believe in designing a life that is both fulfilling and sustainable, allowing individuals to create success on their own terms.
Commitment to Innovation
We believe in staying ahead of the curve—integrating the latest tools, technologies, and coaching methodologies to meet the world where it is today.
ALCN provides gold-standard, ICF-accredited customized one on one training and mentoring while training cutting-edge AI, business strategies, and digital innovation. Our students are provided a pathway with the most up-to-date skills and strategies, positioning them as leaders in a rapidly evolving industry.
Conscious Connection
Connection is more than communication—it’s a daily practice of attunement to self, others, and the world around us.
To fully know ourselves at the deepest level and to connect with others from that place. This requires slowing down, stepping back, seeing, hearing, feeling and often finding time to be silence. To be able to answer the questions “Why am I here?”, “What am I being called to do?”, “What can I contribute?”. We have to consciously cultivate internal connection.
Embodied Leadership
Leadership is not just about knowledge—it’s about who you are, how you show up, and the impact you create.
At ALCN, leadership is not measured by titles, accolades, or achievements, but by how a person embodies the change they seek to create in the world. True leadership is a way of being. We believe that those who truly make a positive difference are living, breathing examples of the changes they advocate for, and that embodiment ripples into everything they do.
Helen Attridge
Founder of ALCN | Creator of the Conscious Change Method® | Master Certified Coach
Helen Attridge is a visionary leader, innovator, and global connector dedicated to creating a better world through coaching and conscious leadership. As the Founder of the Academy of Leadership Coaching & NLP (ALCN) and creator of the Conscious Change Model®, she has spent over 30 years empowering individuals and organizations worldwide.
Helen’s work integrates coaching, artificial intelligence, and global entrepreneurship, providing coaches, thought leaders, and changemakers with cutting-edge tools—including automation, branding, and AI-powered business strategies—to expand their visibility, build flexible businesses, and lead at scale.
Her commitment to personal growth and societal impact has led her to train and mentor thousands, from Fortune 500 executives to social impact entrepreneurs, fostering a global community of conscious leaders dedicated to transformative change.
Aru Nita
AI Visionary Architect | Soul-Led Entrepreneur | Conscious Facilitator
Aru is an intuitive visionary of the new era, bridging technology, consciousness, and creative intelligence. Her superpower is translating soul-aligned vision into tangible form – merging strategic structure with energetic mastery.
She guides clients from deep inner knowing into clear, embodied expression, helping them align their voice, vision, and value. Her work integrates intuitive intelligence, brand architecture, and a human-centered approach to AI.
Aru brings over 20 years of experience spanning corporate AdTech leadership, transformational facilitation, and soul-led entrepreneurship. She now supports visionary creators, thought leaders and conscious coaches to birth brands that are rooted in purpose and designed for lasting positive impact at scale.
She believes in AI as a benevolent co-creator, that when used with intention, can accelerate clarity, amplify soul purpose, and unlock pathways to creative freedom. She’s here to build the templates that set your soul’s work free.
Amy Fritz
Entrepreneur | Brand Designer & Strategist | AI Design & Branding Specialist
Amy is a three-time founder who has raised millions in institutional funding and led creative teams for global brands, including Lexus, Target, and AT&T. With a hands-on and heart-led approach, she has also designed and positioned hundreds of brands for purpose-driven startups and organizations.
Passionate about empowering conscious or impact entrepreneurs, Amy specializes in helping visionary leaders step into their fullest potential and bring their ideas to life. She combines sophisticated brand strategy and world-class design with compelling storytelling to help clients amplify their voice, build authentic connections with their audiences, and unlock exponential growth. To Amy, AI is the ultimate co-creator to accelerate purpose-driven innovation and elevate human potential.
Our Coach Trainer Network
At ALCN, our diverse and multicultural Coach Trainer network is integral to our mission, offering personalized coach training, mentorship and coaching to every student.
Each Coach Trainer is carefully selected for their unique backgrounds, specialized coaching niches, and entrepreneurial experiences. Trained and mentored by our founder, Helen Attridge, they have completed 125 hours of coach training and achieved the esteemed PCC credential. Collectively, they bring over 300 years of coaching and business expertise.
Students have the flexibility to choose a Coach Trainer based on specialization, timezone, and language preferences.Currently, our programs are offered in multiple languages, including English, Spanish, Italian, Chinese, Bulgarian, French, German, Russian, KiSwahili, and Hindi.