Public speaking is a great way to get your name out as a coach. You could talk to a collection of potential clients, delivering them valuable advice, whilst raising awareness of your practice.
If public speaking appeals you, try to develop a powerful speech that speaks directly to the main challenges of your niche and demonstrate you understand their hopes and dreams and demonstrate the difference that coaching can make in their lives. Giving a demo session to one client or leading the group through a series of powerful questions. Remember, you need to enroll them in the power of coaching. If they start to believe in coaching because of how they understand coaching and experience it from you, they are much more likely to choose you as their coach. All good speakers tell us something we do not already know; giving the group some doable actions and a follow up sample session with you is a great way to connect with each person individually.
Once you’ve practiced your speech and feel comfortable delivering it, it’s time to get your marketing gears turning.
- Make a list of all the organizations you could to speak to. Ideally, their members are in your niche. Ask yourself, where do my ideal clients hang out? Where are they gathering to learn and exchange ideas? How can I get in front of them?
- Create a one-page promotional sheet that profiles you as a public speaker. If you do not have experience toastmasters is a great way to get good practice and feedback.
- In the first paragraph, grab their attention and entice them to want to hear more.
- Follow with a summary of your presentation’s features and benefits.
- Finally, include a headshot and a bio that explains why you’re credible to speak for them.
- Reach out, get out, and circulate. Visit the groups and associations you want to connect with, attend their meetings to network and build your community. Meet the person who makes decisions on hiring speakers—not so you can get hired on the spot, but to plant a seed. Collect a business card and follow up with an email, your promotional, sheet and a phone call.
- When you find a good fit and give your first speech get a testimonial from the person who hired you. This will serve as powerful leverage when it comes to booking your next speaking opportunity.
- Design a system to collect contact info from interested members of your audience. You might leave a basket for business cards by the door, or pass around a form for members to join your mailing list or sign up for a free or discounted sample session. Get creative and have FUN—there are a lot of ways to capture opportunities from speaking engagements.