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maximize your reach NLPThe theory of evolution states that species must adapt to their changing environments to avoid extinction, and their ability to fill specific ecological niches increases their chances of long-term survival. Likewise, professional coaches must adjust to increasingly complex, changeable, and competitive market conditions in order to thrive. That’s why it’s essential to choose a coaching specialty that matches your skills and interests with the demands of the modern marketplace.

A specialty is the scope of what you do as a coach (your services) and who you coach (your client base). Having a specialty enhances your chances of success by enabling you to stand out from the crowd, become known as an expert in your field, attract the kind of clients you want and get paid well. There are many different specialty areas, ranging from Life Coach and Relationship Coach to Career Coach, Corporate Coach and many more. Most coaches then specialize even further within those areas by providing specific types of coaching to clearly identified clientele.

(This article originally appeared in the November issue of Coaching World). Continue reading the full article

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